LABEL THE JOKE
Every story, card and video must make its fictional or parodic nature unmistakable.
Funny.
Not reckless.
Our editorial and satire guidelines, in language even management can understand.
PUNCH UP
Challenge power, institutions, hypocrisy and systems—not vulnerable private people.
HUMANS PUBLISH
AI may help explore a premise. A human editor remains responsible for every published word.
DON'T FAKE DANGER
No fabricated emergency alerts, voting instructions, deaths or plausible criminal allegations.
HEADLINES TRAVEL ALONE
A headline must remain safe and recognisable as satire when separated from the article.
CORRECT QUICKLY
Confusion and mistakes deserve transparent notes, temporary unpublishing or removal.
Crime, death, communal conflict, religion, caste, elections, public health, children and private individuals receive additional editorial review.
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